GA4 measures everything as events e.g. page view, click, form submission, video play, page scroll everything. So, its important to know how to set tracking for events in such a way that there is nothing missed, and nothing is duplicated. Here is the checklist for you:
- Find what to track: Using business KPIs.
- Look for reliable and unique selectors using ‘inspect’ window.
- Create suitable trigger in GTM.
- Create new Google Analytics event tag, add property ID and event parameters.
- Test using GTM Preview window, once done, publish the container.
- That’s it.
