Transformed a Complex GTM Setup into a Business Scaling System
Enterprise level transformation of outdated GTM GA4 tracking set up causing missing events, attribution and gaps in data reporting.
The Problem
This client has a complex regex variable based GTM structure with so many legacy issues, Obsolete Universal Analytics tags, broken tracking and duplicate events setup with confusing naming system.
What I Built
Audited GTM infrastructure, documented problem areas, discussed with management and CLEANED GTM container. Reduced Tags from 67 to 33, migrated UA tracking to GA4. End to end tested, and confirmed full tracking with standard naming convention.
Solution I Delivered
Standardised naming. Clean Data. 100% Clarity & Control
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Why Clients Work With Me?
Business First
I optimize for business outcomes, not vanity matrices.
No Guesswork
Every communication starts with data.
Practical
Clear priorities you can actually implement.
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